How Uber cracked India’s code with Digital Marketing
SOCIAL MEDIA STRATEGY When it comes to online marketing strategy, an easy first step is to focus on social media. Uber is present on all social media platforms to connect to the millennial who form a major part of their customer base. Uber is deeply aware of its target audience and the ways to engage […]
Link Building Guide for SEO
What is link building? Links are votes of trust, and link building is a signal to Google that your site is a quality source worthy of citation. For example: If you visit an unknown place and ask for a good coffee shop and 4 people point towards one cafe, your votes of trust will lead […]
How to do an SEO Audit
SEO (Search Engine Optimization) is the practice of increasing quantity and quality of traffic to your website through organic search results. SEO audit is the process of analyzing how well your web presence relates to SEO best practices. Learning how to do an SEO audit is the first step of developing an SEO plan and […]
Google’s New Responsive Search Ads: All you need to know
Last year when Google announced the Responsive Search Ads, many considered it a game-changer. According to many reports, these ads are improving CTR (clickthrough rate) of Google ad campaigns by 5-15%. So what exactly is so great about these responsive search ads? Here are four things you need to know about them: #1 Responsive s
5 Digital Marketing Tips For 2019
Tip #1 Use effective (and free) digital marketing tools Very few people bother to use the simple hacks that can make your digital life easier. For example, if you’re on multiple social media channels, you can post on all of them from one place. You can also schedule posts for weeks or months in advance. […]
How to Design an Inbound Marketing Funnel
Nobody likes being sold to. Digital marketers have understood this quite well over the last 10 years. Today’s buyers want to be consulted, advised and occasionally coached. “Don’t sell, help.” Because of this, the process of sales has transformed into what can only be called the “inbound revolution”. Companies of all
Top 10 must-read digital marketing books for 2019
Are you interested in finding out some must-read digital marketing books? Well I have been a digital marketer for nearly a decade now, and the thing with digital marketing that makes it quite unique is: 1) It changes so fast! (If a digital marketer went into a coma for five years and come back, he […]
Top 4 Digital marketing trends for 2019
Today I want to quickly summarize what I think will be the biggest digital marketing trends for 2019. Already, 2018 saw massive changes occurring in this field, so before we go further let’s look at the most significant changes we saw in 2018. Trends from the previous year: 1) The importance of influencers (which is […]