- Objective: To increase sampling of farm-fresh milk brand “HappieKow”.
- How we achieved the objective:
– The company was giving away a sample for a highly discounted price, but their cost of acquiring a single customer was ₹ 400.
– We ran a social media campaign for highlighting the offer and did advanced targeting to reach only their relevant audience. After testing over 12 ad creatives, we scaled up the campaign using the best ad.
– We designed web pages for them for generating the sign-ups. After testing 8 different pages, we finalized on the highest converting page.
– The cost of acquiring a customer went from ₹400 to below ₹50 in a span of four weeks of our intervention.