CAIndia is an e-commerce platform which curates various courses related to Charted Accountancy and sells pendrive based educational products.
Within the first month of their marketing efforts, we were able to achieve a return on ad spent of over 12. Using a combination of Google Shopping ads, Search ads, Social media ads on various platforms, YouTube discovery and skippable ads, and multiple forms of retargeting, the website soon became one of the top such websites in a competitive space.
Over 80% of our budget for this website was spent in the Google Ads platform to cater to specific audiences looking for these products, and we were able to beat the competition which had a track-record of many years in almost all of the targeted keywords, despite having a conservating bid for cost per click.