- Objective: To increase walk-ins to the store during non-sale season.
- How we achieved the objective:
– The company was giving away percentage discounts. The minimum billing was usually above ₹1500, so we recommended a ₹500 coupon instead of a percentage discount.
– Campaign was run on Instagram & Facebook, using advanced targeting techniques and best practices of copywriting.
– The ads were linked to an objective-focused webpage (“landing page”) for generating leads.
– After signing up, visitors received a WhatsApp coupon with expiry date
– Average cost per lead was below ₹10 and it lead to a significant increase in walk-ins.
