- Objective: To increase demonstrations and reduce cost-per-lead for school management software SchoolPro.
- How we achieved the objective:
– We focused on lead acquisition across social media platforms, since google searches for these products weren’t that high
– We used very advanced strategies for reaching the school owners and principals
– We also used inbound marketing techniques and delivered eBooks and other sources.
– Cost per lead on other channels was around ₹300, but we have managed to achieve a cost per lead of under ₹40 even in the tough B2B space.