What are LSI keywords
LSI (latent semantic indexing) keywords are keywords which are semantically linked to a main keyword. In simpler words, they are keywords similar or related to the main keyword. Search engines use latent semantic indexing to analyse other words that people are frequently using around a topic. They’re highly correlated. An exam
The BJ Fogg Behaviour Model for Digital Marketing
The Behaviour Model designed by Dr. BJ Fogg has been quite influential in determining when a behavior occurs. In digital marketing, the simple model has three unique advantages: It is simple. Therefore, it is easy to explain and implement. It is universal. It can be used for any industry’s digital marketing, since all industri
How Digital Marketing will change in 2020
Before we get into what’s about to change in Digital Marketing in 2020, it’s important to assert that the most important things do not change. Good copywriting will always be central to good digital marketing. Understanding your customer deeply is the first step for any effective campaign.‌ Improving key metrics’ like co
Digital Marketing in the Financial Industry
Financial industry’s products and services are just like any other product or service. They need to be marketed. The services provided by banks, insurance companies, mutual funds, financial institutions etc. have their customers just like in any other industry. These companies require customers to purchase their securities. Th
Chatbots For The Future
Chatbots will rule the digital platform. They are growing fast, with the demand scaling up. Before we know about the future of chatbots and their importance, let us first understand what they are. WHAT ARE CHATBOTS? Chatbots are basically robots that stimulate human conversations. They are also known as virtual assistants. But w
Why Video Marketing For B2B?
Video is the future of content marketing for all types of businesses, including Business-to-Business companies (B2B). Researchers and buyers have less time and patience than ever before, and they would love to save time in reading by watching a short video instead. In B2B video marketing Videos that are on point, short, relevant
5 tips to boost your Google Ads
Google receives almost 6 billion searches every day and many of the search page results include Google Ads (previously called Adwords). Google Ads can play a very significant role when it comes to drive relevant and quality traffic to your website. Google Ads are displayed on the top of SERP followed by organic search results. [
How to Improve your LinkedIn Profile
WHAT IS LINKEDIN? LinkedIn is a social media platform that often seems to work merely like an employment exchange agency, although it goes way beyond just that. The feed of LinkedIn is similar to, say, Facebook’s feed and it is user friendly just like any other social media. Whether you’ve never used LinkedIn or have [&h
SEO vs PPC – How To Decide
Search Engine Optimization and Pay-per-click (on search engines) are the ways that help you grow traffic on your website. Both the techniques are useful to fulfill your purpose but the selection depends on the type, scale and motive of the business. The end goal of both the approaches are the same but the way they […]
How To Set Up Your First Google Ad
Google Ads (earlier called Adwords) is Google’s advertising system in which marketers bid on certain keywords so that their clickable ads come first on Google search page results. This blog is all about how to set your first Google ad account, Google campaign and your first Google text ad. A step by step guide for […]
