How to optimize Google Ads for better conversions
Google Ads are still one of the best platforms that you can use to grow your business. It’s the place where users intending to find your products, discover them at the right time by search-based advertising. Nonetheless, because of the complexity of the platform, a lot of people find it difficult to optimize Google Ads [&helli
Good Copywriting for Facebook Ads, Google Ads and Email Marketing [The 3 skills]
Copywriting is one of the most underrated skills in digital marketing, and in business in general. Copywriting is writing text for the purpose of advertising or other forms of marketing. In digital world, good copywriting can be used in your Google ads, social media, blog posts, email marketing etc. Many businesses can rise or f
How is the coronavirus pandemic going to impact digital marketing?
In this article I, Neeraj, am going to go through what I think business owners should be doing in response to the coronavirus. We’re getting emails from people asking us what they should do with their marketing amid these unprecedented times. There is a lot of panic, and we’re given everyone the same advice… The [&
How Digital Marketing will change in 2020
Before we get into what’s about to change in Digital Marketing in 2020, it’s important to assert that the most important things do not change. Good copywriting will always be central to good digital marketing. Understanding your customer deeply is the first step for any effective campaign. Improving key metrics’ like co
5 tips to boost your Google Ads
Google receives almost 6 billion searches every day and many of the search page results include Google Ads (previously called Adwords). Google Ads can play a very significant role when it comes to drive relevant and quality traffic to your website. Google Ads are displayed on the top of SERP followed by organic search results. [
SEO vs PPC – How To Decide
Search Engine Optimization and Pay-per-click (on search engines) are the ways that help you grow traffic on your website. Both the techniques are useful to fulfill your purpose but the selection depends on the type, scale and motive of the business. The end goal of both the approaches are the same but the way they […]
How To Set Up Your First Google Ad
Google Ads (earlier called Adwords) is Google’s advertising system in which marketers bid on certain keywords so that their clickable ads come first on Google search page results. This blog is all about how to set your first Google ad account, Google campaign and your first Google text ad. A step by step guide for […]
Google’s New Responsive Search Ads: All you need to know
Last year when Google announced the Responsive Search Ads, many considered it a game-changer. According to many reports, these ads are improving CTR (clickthrough rate) of Google ad campaigns by 5-15%. So what exactly is so great about these responsive search ads? Here are four things you need to know about them: #1 Responsive s
Top 4 Digital marketing trends for 2019
Today I want to quickly summarize what I think will be the biggest digital marketing trends for 2019. Already, 2018 saw massive changes occurring in this field, so before we go further let’s look at the most significant changes we saw in 2018. Trends from the previous year: 1) The importance of influencers (which is […]