SEO

Facebook Ads, Google Ads, LinkedIn Ads, SEO

Good Copywriting for Facebook Ads, Google Ads and Email Marketing [The 3 skills]

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Copywriting is one of the most underrated skills in digital marketing, and in business in general. Copywriting is writing text for the purpose of advertising or other forms of marketing. In digital world, good copywriting can be used in your Google ads, social media, blog posts, email marketing etc. Many businesses can rise or fail solely on how good a copy they write. Some of the biggest brands we know of- Coca Cola, Pepsodent, Mercedes and Rolls-Royce, have a lot to thank good copywriting for. And genius marketers like Ogilvy insist that good copywriting is the foundation of good marketing. So what, then, is good copy? Are there some principles we can follow to write good copy- each and every time? In his much acclaimed classic, “Tested Advertising Methods”, copywriting genius John Caples gives some simple rules. These rules can help you improve your copywriting for your Facebook ads, Google ads, emails, newspaper ads, and so on. There are three basic rules for Good Copywriting: 1) Focus on the benefit to the user: This seems obvious, but if you look around, so many companies forget this simple rule. It’s important to remember that people DO NOT care about your brand. They care about themselves. How does your brand or product help them? Be direct about this. Headlines that insist how great your brand is without pointing out the benefits it’ll give users are ineffective. For example, “Trusted since 1929” is a useless headline for an ad, even if your company is about to turn 100 years old. Who cares? Headlines like “Amazing offer for you” are useless. You may ask- “aren’t these talking about the user’s benefit?“ On the surface, it appears like that. But there are thousands of offers floating all around a modern user. Who cares if you have one more? It’s too vague. “Best T-shirt offers for you“- now that’s a little bit better. It lacks personality, but at least it’s more direct about the benefit- you will get T-shirts at offer prices. 2) Make it NEWS People hate salesmen and advertisements. They, however, love to know the latest news. Use this to your advantage. Make your sales copy about a news. How can you achieve this? It’s simple. Start your ad with words like “Introducing…”, “Announcing…” or “All-new…” Words like this make your ad copy sound more like a news or announcement, and less like desperate sales. They catch more eye-balls and make more people read the rest of your ad. 3) Use curiosity IF (and only if) you’ve done the first point right (made the self-benefit to the user crystal clear), can you move to the next point of good advertising. WHich of these do you think is a better headline for an ad or email: Improve your sales performance How I went from total failure to massive success in selling in one year Both the headlines get the first point (self-benefit) right- they’re both going to teach the user how to improve their selling skills. But the second headline gets an added advangate, it makes you curious to learn the story. As a caveat, note that using just curiosity without self-benefit is a recipe for disaster. For example, a headline like “how I went from failure to success” in itself is terrible. Even if it makes a small percentage of people curious enough to read the rest of your ad or email, they might not be the ones who’re actually struggling with sales. Those who want solutions for their sales problems are the ones who should read the ad. How do you filter them without even mentioning “sales” or “selling” in the headline (or subject line.) Therefore, above all else, remember to keep the self-benefit direct. Things to avoid while writing good copy: Do not forget rule 1: focus on self-benefit to the user. This is 90% of the game, and still often ignored. Do not try to write like Shakespeare. Good copy should be easy to read. Fancy poetry can be wonderful to read as a pastime. IT IS not wonderful to sell products. Do not write your copy in a hurry. Spend time on making it perfect. Get feedback from others. Especially spend time thinking of the headline or subject line. Do not make it a chore. Enjoy the process. The more fun you have writing copy, the better your copywriting will turn out. The advantage of the digital medium for marketing is that feedback is instant. You can figure out how even a minor change in your copy improved your clickthrough rate or conversions on facebook ads, for instance; and this makes the process more exciting as you really start learning more about human behaviour. Do not forget to use good images to support your copy. It’s a myth that people see the image before the headline when they see ads. Most people read the headline first. However, a good image which makes your product or product benefit obvious will assist your copywriting. Ideal is to have images of person(s) using your product and enjoying it. That’s why all cola drinks have images of celebrities happily drinking from their bottle in their ad campaigns. Do not ignore audience-targeting. Even more important than copywriting is reaching the right audience. If you show a beautiful ad for a Rolls Royce to a family with a very low annual income, and I show a terrible ad of Rolls Royce to families with huge net worths, guess which of us will do better? It’s nice to improve ad performance with copywriting, but audience selection still remains the main skill for a digital marketer.

SEO

KGR technique in SEO

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The Keyword Golden Ratio (KGR) technique is an information-based approach to discover keywords that are actually underserved or unattended on the Internet. If you’re lucky to locate a KGR keyword and write content that is focused on the keyword, your article could usually rank in the top 50 in 2-3 days, sometimes you can rank it in hours. In the event that your site has a good page authority and isn’t new, you can rank in the top 15 links of the search results on search engines like Google. Why use KGR Technique in SEO Getting the best keywords and getting your business to rank well for those can be very challenging. You either have a powerful website so you can focus on high SEO difficulty keywords, or you have simply begun, and you have to start growing on your site’s quality score. In the latter case, using longtail keywords having less competition would be a good technique. Fortunately, there is an incredible method to locate the low-competition list of keywords– the highly searched but under-used words that will assist you in positioning high in search results in a matter of moments, prompting more clicks and improving the SEO quality of your site. Utilizing the Keyword Golden Ratio technique, you can do exactly that. What is keyword golden ratio Keyword Golden Ratio is the strategy for finding low volume keywords that actually have a low difficulty to rank on the first page. The keywords that are filtered utilizing KGR are simple to rank since fewer other websites are going after that specific keyword. This way, the website pages that are made by focusing on the KGR keywords are competent for positioning the pages on top when it is recorded by Google. It is an equation-based procedure that helps site proprietors discover the keywords they might be missing out on. This can assist them with positioning on the main page of Google rapidly. You can also find queried search terms that can help drive business your way. How to find KGR keywords To find KGR keywords- first, locate your country for the targeting keywords. After that, find the search volume of the keyword which you can find with most keyword analytics websites. Some of the websites we recommend are Ubersuggest, Searchvolume.io and ahrefs. After getting the search volume, find the number of pages that are trying to rank for the exact keyword by searching the keyword using “allintitle:search term” in the search bar. After getting both the search volume and allintitle volume, apply these numbers in the KGR formula to find the difficulty ratio to rank. KGR formula The formula is simple – divide the second result by the first result. KGR Formula: KGR = (# of allintitle results)/(search volume) If KGR is less than 0.25: You should rank in the top 100 easily once your page is indexed by Google. If KGR is between .25 and 1: You could still rank in the top 250 pretty quickly. If KGR is greater than 1: You know it’s a very competitive term even if the search volume is low. You should avoid targeting such keywords. Does the KGR technique work Absolutely. More and more SEO experts are recommending the KGR technique, and we have tried it with our clients and our own blogs and it works amazingly well. It’s a shortcut to free traffic! How to much time does it take to rank a keyword using the KGR technique? The short answer is- much less than you might think. KGR technique can help you rank in days and generate traffic to your website, whereas at other times your content could have taken weeks, months or years to generate traffic. It’s a simple demand-supply gap. By using KGR, you are delivering content for which there is a high demand but low supply on the web. About the Author Fenil Kalal is an SEO expert and a WordPress developer. He works with WebKow as a full-stack developer and also assists in keyword research and technical work for SEO.

Facebook Ads, Google Ads, SEO

How Digital Marketing will change in 2020

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Before we get into what’s about to change in Digital Marketing in 2020, it’s important to assert that the most important things do not change. Good copywriting will always be central to good digital marketing. Understanding your customer deeply is the first step for any effective campaign.‌ Improving key metrics’ like cost per lead, conversion rate, and retention will still remain critical. Google and Facebook will still remain the biggest advertising channels for digital marketers. And good ole’ SEO and email marketing will still thrive. So what’s new for Digital Marketing in 2020?‌ 1)‌ AI‌ will become more relevant The use of services like Alexa, Siri and Google Asssistant continue to rise.‌ With more advancements in these technologies, it will become important for digital marketers to understand the nuances of reaching the customer through these AI robots instead of directly. One obvious impact of this on Digital Marketing in 2020 is that search results get more personalized. If I am into online education, and keep making searches in that regard, searching “Salman Khan” might lead me to Khan Academy. On the other hand, if I’m a Bollywood movie buff, I‌ might find more results for the Bollywood mega-star Salman Khan. While Google and other companies have made good advances in this regard, it is likely that in the next year they’ll take it to the next level. 2)‌ A trend against social media Until recently, there was nothing bad perceived by mainstream society in social media. It was a way to connect with friends, to find expression for one’s thoughts, experiences and opinions, and a way to collaborate to solve problems or share meaningful conversations. However, in the last few years, a growing percentage of the population seems to recognize the ill-effects of social media. Smartphones, particularly with the social apps on them, have become an addiction for many of us. With the constant stream of notifications, comments, likes, hearts and retweets, many people feel tired. Worst of all, they feel they’re missing out on the real reason they signed up for these services- authentic social interaction. With this trend, many new books (such as Digital Minimalism by Cal Newport)‌ have started advising people on how to have a better, more sane relationship with their smartphone and social media apps. If this trend continues to gain momentum, we may see a dip in the number of hours of social media usage, even among millennials. 3)‌ Video is big To be fair, this isn’t really new for 2020. But there’s no doubt that anyone who’s not already jumped on the video bandwagon that started somewhere around 2012, is missing on huge opportunities to engage with their customers and prospects. Video is replacing how we tell stories on our websites, on social media ads, on landing pages and even on messaging apps like WhatsApp. A‌ good video team, agency, or freelancer may become necessary for almost every company in the near future. 4)‌‌ Voice based search Voice based search takes over a bigger and bigger pie of total searches happening online. It is important to notice the subtle differences this introduces. For example, a conversational tone now has even more advantages to a cold, corporate tone on your website. Answering questions that users might be frequently voicing on their mobile phones, instead of just selling the products, becomes an even better source of traffic. And longer phrases (long-tailed keywords) are preferred even more to short one or two word search terms. 5)‌ Algorithms make targeting easier Social Media companies such as Facebook offer what’s called a “lookalike audience”. This is one of the easier ways to get your targeting right. Let’s say you have 250 customers who bought a particular product on your website. If you upload the list of email IDs or phone numbers of these 250, Facebook’s algorithms can target hundreds of thousands of people who are quite similar in profile and behaviour to your list. This kind of targeting allows digital marketers to focus primarily on design and copy, while letting smarter algorithms determine the appropriate audience. As machine learning and AI make advances, these algorithms continue to get smarter. This means that, for a digitally aware marketer, cost of advertising to irrelevant audiences keeps reducing. Read our Digital Marketing in the Financial Industry.

SEO vs PPC
Facebook Ads, Google Ads, LinkedIn Ads, SEO

SEO vs PPC – How To Decide

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Search Engine Optimization and Pay-per-click (on search engines) are the ways that help you grow traffic on your website. Both the techniques are useful to fulfill your purpose but the selection depends on the type, scale and motive of the business. The end goal of both the approaches are the same but the way they work is quite different. Explore our blog SEO vs PPC to decide which technique is the best for your business. Before you move ahead for SEO vs PPC comparison and determine which one is more desirable for you, let us first understand both the techniques in brief. SEARCH ENGINE OPTIMIZATION (SEO) SEO is the practice of increasing quantity and quality of traffic through organic search results. It is the organic approach of attracting visitors. Google crawls your website and with the help of its algorithm, it determines the quality and content of the site and ranks the pages accordingly on Search engine page results for different search queries. PAY PER CLICK (PPC) Pay per click is the technique where advertisers pay a fee to the search engine every time their ad is clicked. It is like buying visits for your site rather than making an attempt to earn them organically. Typically, if you put any search query into Google, the first few links are likely to be paid ads. (New to PPC? Learn how to set up your first campaign here.) APPROACHES Both the approaches are completely different but a businessman or a website owner’s objectives may differ. A businessman who can afford the cost of PPC and desires to get huge traffic to his website quickly, and demands big turnover, will opt for PPC. But a small businessman who can afford the time to boost the traffic by improving quality will opt for SEO. And a businessman who understands the importance of a website’s quality and the significance of attracting visitors that will get converted to customers will opt for both the techniques. It will be a hybrid approach of SEO and PPC and this approach is often most desirable. WHEN IS IT BEST TO USE SEO? WHEN CONSISTENT RESULTS ARE REQUIRED SEO is not a practice that will happen overnight or in a week. You need to have patience and wait to get your site show up on the first page of search result. Once your site is there, you may get to enjoy consistent and free traffic. If you continue with the same tactics and SEO campaigns, you will be able to stay there and can reap fruits for a longer period. DESIRE TO BE AN AUTHENTIC SITE  It’s like building a reputation for your website on the virtual platform. When the content on your site is so relevant that it makes the other members of your niche to recommend your website. It is like the “go to” website for your niche. Your webpage will get mentions that will generate backlinks and this helps Google to determine how significant your website is in your niche. This way your website will be able to get a lot of traffic which is organic, significant and consistent. INCREASE THE VALUE OF YOUR SITE   In case you think of selling the website in the near future, you can earn a higher price only when the value of your website really stands out in the market. Websites are like real estates on the digital platform. To earn a good price, you need to augment the value of your website. Some of the variables that go into determining the value of your website are: Traffic generated Consistency of traffic generated Page rank Search engine rankings over the period of time Link popularity Likes and Followers on Social Media (Check out our Link Building Guide for SEO.) These factors fall under the ambit of SEO. WHEN IS IT BEST TO USE PPC? WHEN YOUR BUSINESS DEMANDS IMMEDIATE RESULTS PPC results come very fast! The results are instantaneous. Once your paid promotion campaign is started, you can get a lot of visitors visiting your page immediately. This happens because once your PPC campaign is approved, provided that your bids are high enough to get the priority placement, your advertisement is seen by plenty of people who can click on it to visit your webpages. This works really well for product launches, affiliate marketing, seasonal promotions, event marketing and many more. WHEN YOUR SITE DOES NOT QUALIFY SEO CRITERIA For SEO, website needs to be rich in content and must be regularly updated. This is the only way to say to Google that your site is relevant and it must keep your site on top of the pile. But many websites cannot afford regular updates. Also, some keyword categories are so competitive that it seems unrealistic to be among the first few links in that niche. Also, just think about squeeze pages, what is there to update on such a page at regular intervals? (Squeeze pages are pages with forms and no other links, they force your visitors to either sign-up the form and get the offer or to leave the site. They’re usually high-converting pages.) Squeeze pages usually can’t even afford to merit themselves on the second page of Google. Such pages can grab traffic through PPC campaigns. DOMINATE YOUR KEYWORD CATEGORY. When you are very sure about the keywords which are apt and also popular on search engines that will bring paying customers to your business, then dominating that keyword is a great move. PPC results are always displayed over organic search results. And 50% of the traffic goes to the top 3 sponsored links. So if your business requires instant traffic, quick conversions, or to maximize your turnover by dominating the keyword category, then you must opt for PPC. CONCLUSION One cannot choose which method is better without knowing the motive and the website’s situation. In my opinion, you must never believe that there is a trade-off between SEO and PPC. Both the techniques (SEO vs PPC)

Link Building guide for SEO
SEO

Link Building Guide for SEO

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What is link building? Links are votes of trust, and link building is a signal to Google that your site is a quality source worthy of citation. For example: If you visit an unknown place and ask for a good coffee shop and 4 people point towards one cafe, your votes of trust will lead you to that coffee bar. Google works in the same way. The more the number of sites linking to yours, the more likely Google is to showcase your site higher in the search results. Of course, it also matters what kind of sites are linking in to you. Are they reliable? We’ll explore all this in more detail below. How do links help in ranking? Let us understand this with an example Student activity time: There are 5 girls in the class of 100 students who are nominated to become the captains of 5 houses. The ranking of the houses are as follows: Captains Rank Blue house 1 Red house 2 Green house 3 Pink house 4 Yellow house 5 Student votes for these representatives will determine their rank. The girl with the highest votes gets the Blue house, and the one with the lowest gets the Yellow house. Links are votes here. Your website is one of the representatives. The number of links pointing to your website will be a big factor in determining your rank in SERP (Search Engine Results Page). This example does not explain the quality aspect of links. Not only the number of links (quantity), but also the quality of links matters. What is meant by ‘quality’ of links? There are two types of links. Natural links Unnatural links Natural links When webmasters, bloggers or website owners link to your site because they think that content on your site is useful and effective. Your content earns these links. These links are not invited, not made by manipulative tactics, and are not at all self-made to boost ranking. Yes, the process is long, and organic links are earned on the basis of your content’s worth. Google algorithm is smart enough to determine natural and unnatural links. Links coming from authentic domains are of high quality and more such links will give you a higher score. These links build reputation and help you fetch more relevant traffic. Unnatural links Links which are not editorially placed or vouched for by the site’s owner on a page. Many owners make links and place them on their own page to boost ranking. This breaches the guidelines of Google webmaster and Google simply tracks it and penalises it. There are links which are purchased, but this too can often be traced by Google. (Buying and selling of goods and services for a link also means purchase of links). Digital marketers face severe penalties, so it is not advisable to indulge in any such activity that puts your site at a risk. Do not focus on quantity of links, focus on quality of links. A hundred new blogs linking to your site will be less useful than a high authority site like CNN.com linking to it. Earn quality links, earn real trust. Internal and external links       Internal links are also known as inbound links. They direct the reader to a particular target page on your own website. On the other hand, external links direct the reader on a reputable external webpage from your website. Of course, you don’t want your reader to move away, but it is desirable to have relevant external links if they will help your readers. Internal links might prompt a viewer to learn more about a topic or schedule a contact to learn more. External links that navigate to webpages of a similar kind will help Google to understand more about our website. More internal and external links that are navigated to appropriate pages will help Google in crawling and so your site will be properly index. No-follow and do-follow links: No-follow link is just a useless link from an SEO perspective that does not have any back linking love to pour to your website. No-follow links ask Google to not consider them. It comes with a no-follow HTML tag. All links are do-follow by default links unless they are provided with a no-follow tag. If you don’t want to give your link to an unreliable site, then you could use a no-follow tag so that it doesn’t harm your ranking. Link building strategies: 1) Ask for backlinks This is a good way to start. Think about your friends, relatives and all the contacts that write a blog or have a website. Ask them for in-content links and not for links which are displayed in the side bar or footer. Make sure that the blog they write or the post content in which they link to you is relevant to your website’s content. 2) Build relationships Start building relationships from niche related communities. These could be in the form of forums, groups or social blogs such as Link Building Experts Group on Facebook. Initiate, interact and build contacts. You can take the first step by commenting and posting frequently, and giving contextual value to each discussion. By taking active participation in these forums and groups, you will not only gain backlinks but also get to know about any news or updates from your industry. 3) Start a blog Do not make a blog with one post or to generate one backlink. You need to keep your blog alive. Make blogs which are very specific to your niche and client’s needs. This will enable other website owners of your niche to get relevant data, and they will end up giving your reference. Earn backlinks by tempting them with your on-point content. 4) List your site on trustworthy directories:  There are so many directories that provide no real value to the users and Google doesn’t really care about them. You do not want to list your website in those directories. But not

SEO, Uncategorized

How to do an SEO Audit

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SEO (Search Engine Optimization) is the practice of increasing quantity and quality of traffic to your website through organic search results. SEO audit is the process of analyzing how well your web presence relates to SEO best practices. Learning how to do an SEO audit is the first step of developing an SEO plan and strategy. Let’s get started with the basics. What is quality traffic? Of course your website has a lot of potential to attract visitors, but if Google tells foodies to visit your site because your restaurant MANGO is supposed to be a chill frill place with good ambience and delicious food, but actually you are the owner of a mango garden, it is not quality traffic. Quality traffic is when people with a relevant interest or intent visit your site. Quantity traffic – Once you get the right people clicking through from those search engine result pages, more traffic is better. However, quantity without quality can backfire, as it’d mean a very high bounce rate and lower reputation for Google’s algorithms. Organic results – Traffic that comes to your site from a search engine, without any paid advertisement campaign. What is the meaning of SEO audit then? It is the process of determining a website’s friendship with search engines. It evaluates how well the website is optimized for generating high quality and quantity organic traffic. And why on earth do you need to conduct an SEO audit of your website? In real life you adjust a bit to maintain relationships. You bow, you abide by certain customs, you cooperate, and this is how relationship go. The same is the case with search engines and your website. They are friends, right? Your website need to abide by the basic rules, principles and adjust a bit according to Google’s requirements, so that Google (as well as other search engines) keep sending you traffic! So how do you do an SEO audit? For that we need to go through the steps of SEO audit. SEO AUDIT STEPS: 1) CHECK FOR GOOGLE PENALTIES Yes, you read it right. As your teacher penalized you in your school for not obeying rules, Google could penalize your website. You may lose your Google traffic if you are in the blacklist. For avoiding this, you must know that there are 2 types of Google penalties. A) Manual penalty Remember how your classmates use to complain about you when you were a kid. In the same way users (mostly web spam team) can impose a penalty to your site. You can check what the complaint is by logging in Google search console >> search traffic >> manual actions. There you can find the message which discloses the reason why you are penalized, and also the solutions to recover it. Follow it and then send a reconsideration request. B) Algorithm penalty This penalty lies in darkness. You will not be able to find out the exact reason why your site is penalized. You need to be updated to all the amendments that take place with Google’s algorithm. For that you can get to Google analytics, compare your traffic which may have increased or decreased in comparison to prior to the date of update and take action accordingly. What to do if your site is blacklisted by Google? Go through the changes that Google has made and adjust your SEO strategy accordingly. For example – thin content issues are very common, so ensure you improve or change your content and make it relevant for the visitors. 2) SEARCH APPEARANCE It is all about how your website shows up in search results. You must check the following. Does your homepage appear first in the search results when you search your brand? Does it show the site links along with your listing? Is the small description below your homepage accurate? Are the rest of the pages listed on the first page relevant to your brand? If all the points are not ticked by you then the best approach to get it are Review and optimize your site structure Review your homepage on-site description, meta-tags, etc. Claim your Google my business page and give all the information correctly and accurately. 3) TECHNICAL SEO A) Search console – Is your website registered with Google search console? No? Then stop reading, go ahead and get it registered. It shouldn’t take more than a few minutes. It is a free tool provided by Google that discloses a ton of information and data that Google has for your site. It answers questions like – How many pages are submitted to Google? – How many pages are actually indexed? – Which keywords will generate Google traffic? It helps you to determine coverage by showing total clicks, total impressions, average click through rate (CTR) and average position, your web search clicks, your logos and many more. B) Site maps – The next thing you must check is your sitemap. Have you created a sitemap? But wait, what is a sitemap anyway? Sitemap is an XML file that contains the list of all webpages on your site. It allows Google to detect and crawl your website. If you want to control what must be crawled, then create a robot.txt file. A mistake in robot.txt file can cause some serious indexing issues. So getting your robot.txt file optimized should be a high priority for you. C) Are URLs SEO friendly? Pay good attention to your URLs. They must be perfectly formatted. Poorly formatted URLs are keyword-stuffed and messy, while a good URL is separated by hyphens and slashes. E.g. Bad URL – https://www.notgoodurl.com/12/badformattedurl/121358898 Good URL – https://www.example.com/good-formatted-url A secured website always has an upper hand over non-secure websites. Make sure your URL is of https version by having an SSL certificate installed on your site. Also never use ‘underscore’ (_) in your URLs, use hyphens (-) instead. D) Check your breadcrumbs You may have liked to prepare an index for your notebooks. You simply fill up the

Digital marketing trends for 2019
Facebook Ads, Google Ads, LinkedIn Ads, SEO

Top 4 Digital marketing trends for 2019

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Today I want to quickly summarize what I think will be the biggest digital marketing trends for 2019. Already, 2018 saw massive changes occurring in this field, so before we go further let’s look at the most significant changes we saw in 2018. Trends from the previous year: 1) The importance of influencers (which is still massive), is reducing compared to direct promotions by brands. Marketers are realizing that buying the influence of influencers proves more expensive than direct campaigns in many cases. 2) Live videos are IN. No matter what the social media, all channels are incentivizing content creators to go LIVE and interact with the audience. The result- better views, more influence and more engagement. 3) Chatbots are hot. Companies want to keep the conversational tone casual, so instead of boring forms, increasingly brands are using chatbots to interact with their audiences. 4) Localization is increasing. More marketers are now spending on localized content in the languages spoken in the relevant geographies they’re targeting. So what are the upcoming digital marketing trends for 2019? Well for a start, I’m almost certain that all four of the above will continue to trend further. Additionally, we are likely to find that: 1) Voice marketing will increase. Every year the number of people searching Google with voice are increasing. With more and more devices aiding such search (Alexa, Google Home etc.), marketers will innovate to make the most of these increasing search volumes. 2) Social media will increasingly penalize excessive use of hashtags, as all channels focus on delivering only relevant content to their users. 3) After the data leak scandals of 2018, another digital marketing trend for 2019 will be that the big digital companies (think Google, Amazon, Fb, MSFT) will be increasingly cautious of how data is used. Legal rules are also changing in many countries around these ideas. This means that gaining and sharing customer’s personal information will get restricted, at least in theory. 4) Visual search will increase. Pinterest and Google Lens are visual search engines. Although still in the infancy, marketers can get an edge over competition by jumping on this trend before it is noticed by others. 5) Stories. Since they disappear after some time, users are likely to engage with them. Snapchat, Facebook, Instagram and now YouTube all have their versions of stories. The newer story-formats are a field that will see a lot of innovative marketers trying different concepts and this should be on the radar of any serious digital marketer. Concluding thoughts AI, IoT and incremental improvements in digital media platforms will all contribute to making 2019 a great opportunity for serious marketers to jump the curve and stay ahead of the game. However, amidst all these digital marketing trends for 2019, the biggest change still remains the massive new user-base that the internet is generating in developing countries. Keeping an eye on how they interact with the web (instead of giving all one’s energy to studying the trends in relatively smaller number of advanced web users) will remain the most fruitful activity for most marketers to do. What do you think are the digital marketing trends for 2019? Do share with me, I look forward to hearing from you. At WebKow.com, our expert digital marketers are well-versed with data-driven and result-oriented approaches to business and digital marketing. We can help you come up with customized, result-oriented marketing campaigns to get amazing ROI. Contact us now to know more about how we can help you. We promise results!   About the Author: Neeraj Ramnani is the founder of GrowthFoundation.in and WebKow.com. He is a digital marketer since 2011, and has pioneered some of the most innovative approaches in this field over these years. He’s worked with over 40 brands for their result-oriented digital marketing. He’s an alumnus of IIM Indore and SVNIT Surat.    

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